Market traders sign up to Real Deal Charter

Protecting shoppers from fake goods

Page last updated at 08 December 2016 at 15:00

The Real Deal

Shoppers at Eastleigh Market can rest assured they won’t be buying fakes this Christmas, after traders signed up to the Real Deal Campaign to stop the sale of counterfeit goods.

Eastleigh Borough Council and Hampshire County Council Trading Standards have teamed up with local traders on the Real Deal Charter, to prevent fake, illicit and potentially dangerous goods being sold to shoppers.

Councillor Derek Pretty, Cabinet Member for Business and Skills at Eastleigh Borough Council, said, “The Council is committed to protecting local people from being offered fake goods to buy. Our support for this initiative reinforces this commitment and I look forward to local people buying with confidence in the run up to Christmas.”  

Councillor Roy Perry, Leader of Hampshire County Council, said: “Fake goods may offer a temptingly cheap alternative to buying from high street shops, but counterfeits are often made from inferior materials, can be dangerous, and could result in injury or even death. Counterfeit cosmetics and perfumes can often contain untested and harmful substances that may burn the skin or leave a nasty rash. Fake electrical items may seem like a bargain but they can be electrically unsafe and could overheat, explode or burn out quickly.

“Unscrupulous traders selling counterfeit or illegal goods will not be tolerated. Signing up to the Real Deal Charter demonstrates our commitment to protecting Hampshire residents, and especially at this time of the year – giving local shoppers the confidence that the goods they are buying are the real deal.”

Eastleigh Market operates every Thursday and Saturday in Leigh Road, Eastleigh.

The Real Deal Campaign is a national initiative that brings together market traders, Local Authorities and Trading Standards to maintain local markets and car boot sales as safe and fair environments in which to trade and to shop. The more markets that sign up to this commitment, the more difficult it will become for counterfeit traders to move from one market to the next, to avoid detection. For more details visit

Residents who are concerned about the sale of any illegal goods should call the Citizens Advice consumer helpline on 03454 040506