Page last updated at 15 January 2016 at 09:58
The decision by H&M to open a store in Eastleigh’s Swan Centre has been welcomed by the Borough Council.
Swan Centre owners, Ellandi, have invested £3 million to open up 17,000sq ft of space that the H&M store will occupy over two floors.
The new store, which is due to open towards the end of the year, is predicted to create around 30 full- and part-time jobs.
The store will be housed in an eye-catching, glass fronted building that is set to transform the Swan Centre’s interior, adding a very contemporary feel. A new lift and stairs for the store have been in place and operational since December.
H&M is the second largest global clothing retailer. It trades in 61 countries with more than 3,700 stores and employs in excess of 132,000 people. The company leads the field in developing environmental strategies for the fashion industry. It has a cutting-edge reputation for quickly introducing high fashion to the High Street.
The store will be located opposite Ernest Jones at the Swan Centre.
Councillor Suzy Hamel, the council’s Cabinet Member leading on Business, Skills and Education, looks forward to welcoming H&M to the Borough. She said: “H&M’s decision to open a new store at the Swan Centre is a massive vote of confidence in Eastleigh Town Centre as a retail destination for both big brand chains and small independent retailers. The new H&M store will offer a real boost to the prosperity of the Borough.”
The H&M announcement closely follows the successful pre-Christmas opening of The Entertainer toy shop.